The Baron Story



Baron was founded in 1978 with the ambition to create well-designed premium bags crafted from high quality leather and canvas. It started with leather briefcases and weekend bags, but soon came to include the canvas collection, with bags and cases specially made for hunting.

Ever since the foundation of the company, classic elegance is the common denominator of all Baron products. All Baron products combine classic elegance with the contemporary needs of the modern businessman, traveller or hunter.

The company is managed by the Adelswärd family. The family carries the title “baron” since 1783 and also holds the estate Baroniet Adelswärd, the only Barony in Sweden.


We are dedicated to quality and sustainability, both in terms of design, materials and workmanship. Our product development is focused on continuous improvement of existing models and limited introductions of new models.

Our strategy is to focus on few iconic models. Product development to us is not a matter of following short-term trends, instead we put a great deal of effort into gradual improvement of existing models. We work in close collaboration with craftsmen to constantly improve the details and quality. Also, the craftsmen are in close contact with our tanneries to always use vegetable tanned leather of a consistent quality.

Our designs are timeless and consistent but functions such as dimensions, shoulder straps, locks, zippers and inner pockets are constantly updated. As a consequence, each Baron product is hand made by skilled artisans, has contemporary functions and is timeless in style